Lincoln MKX: The New Face Of A Revived Brand

With  a flurry of new technology coming out of Ford in the past year, and a obvious refocus on it's core brands, Ford's Lincoln division  has released a re-designed MKX jam pact with all the tech in could get into a vehicle and still be able to drive it without sensory overload.  I'm very pleased to see Lincoln taking the luxury game right to where it should be;  young affluent buyers that want something different and not have sacrifice quality and style.  I think the MKX will be well received in the marketplace.

New, industry-exclusive technologies and engaging design featuring world-class craftsmanship and materials further elevate the 2011 Lincoln MKX midsize luxury crossover.

Leading the wide-ranging innovations is the all-new MyLincoln Touch driver connect technology, which delivers a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. MyLincoln is standard on the 2011 Lincoln MKX.

The industry-first MyLincoln Touch experience, powered by Lincoln SYNC^®, replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way buttons like those found on cell phones and MP3 players. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch screen tap.

The electronic finish panel on the 2011 Lincoln MKX demonstrates all the advantages of this touch-sensitive technology in a beautiful, engaging package. Activated features display amber light. When turned off, signature Lincoln White lighting is displayed. In addition to the usual audio and climate control features, the touch-sensitive technology also operates the volume and fan controls through sliders, which is exclusive to Lincoln.

Like the song? You can tag it

Also new on the 2011 Lincoln MKX is the world's first use of iTunes^® Tagging in an available factory-installed HD Radio^™  receiver. iTunes Tagging provides customers with the ability to "capture" a song they hear on the HD Radio receiver for later purchase. With a simple push of a "TAG" button on the radio display, the song information will be stored in the radio's memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the "tagged" song information will transfer to that iPod. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Up to 100 tags on SYNC can be stored until the iPod is connected. When an iPod is connected, the tags are transferred from SYNC to the iPod. Customers then can preview, purchase and download tagged songs from the iTunes Store, if they so choose.

Fun tuned in while noise is tuned out

A wealth of upgrades means the 2011 Lincoln MKX will provide a more connected feel between the driver and the road through responsive acceleration, engaging steering, spirited handling and confident braking. The new 18-inch tires have increased grip and are mounted on larger wheels than the outgoing product, helping enable enhanced stopping and improved handling. The springs, shocks and stabilizer bars also have been retuned to give a flatter response through turns and over hills while still providing the comfortable ride luxury buyers expect and demand.

The original Lincoln MKX set many benchmarks in overall quietness, and that tradition continues as Ford internal preliminary data show the 2011 MKX scores better in speech recognition, wind noise and sound package than competitors from Lexus and Audi.

Improved performance without sacrificing fuel economy

Power for the 2011 Lincoln MKX is supplied by the 3.7-liter Duratec V-6, which employs advanced technology and clever control strategies to increase horsepower and torque without compromising fuel economy. The 2011 Lincoln MKX has best-in-class power and torque versus all V-6 competitors with unsurpassed highway fuel economy of 25 mpg – all on regular fuel. Horsepower has been increased to 305 – a 15 percent increase compared with the outgoing product – while torque is up to 280 ft.-lb., marking a 12 percent improvement.

For more information

For full press release text and access to 2011 Lincoln MKX media information, visithttp://media.ford.com/mini_sites/10031/2011MKX .