Main Entry: per·di·tion a archaic : utter destruction b obsolete : loss
Looking back a few years, the landscape was vastly different in the auto industry. The definite game players were on point, unstoppable and pragmatic in their hold on the luxury car market. Things began to change, and new players have slowly emerged like Hyundai's flagship Genesis line, Infiniti once a average player, has began it's successful rise in the medium luxury stakes. Across town, Lincoln had began to refocus on what "A luxury car should be," and Cadillac, yes Cadillac released it's second generation CTS sedan with muted critical acclaim. At the time, the weight of GM's multiple issues made it very difficult to take the new model, or Cadillac even, seriously. After all, GM was on the precipice of bankruptcy and no one wanted to align themselves with a loosing company. GM's plan was to re-invent the top tier company, but not at the expense of certain core values than made the brand the "Standard of the World". Cadillac had to bring back luxury, performance and style, something lost in transition over the years. How do you regain preeminence when in the eyes of a cynical public and a new generation of buyers believe your days are numbered? You change the game and force them to come to you. Cadillac decided to go with what works. Today, the release so far of the CTS, CTS Coupe and both performance variants CTS-V models with a wagon version on its way, a new luxury flagship, the XTS concept shows the future and the Converj, Cadillac's first ever car based hybrid is bound to have a few takers. In the wings is the new 3 series fighter; the ATS line that will be the bread and butter of the brand. In the automotive industry, a second chance doesn't come around often. With a renewed focus and direction, Cadillac isn't taking this opportunity lightly.
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