Ford hybrids recorded a 73% sales increase in the US in 2009 compared to the previous year. We’re guessing that a primary factor to this result is that in 2008, the Ford hybrid offering was much poorer.
A very important thing to be taken from these figures is the fact that more than 60% of the buyers of Ford’s hybrids are new to the brand. Consider too that other hybrid makers have to contend with a 14% drop. In a release, David Finnegan, Ford hybrid marketing manager, said that more than 50% of these previously non-Ford owners also own import brands, mostly from Toyota and Honda. Ford’s hybrid offerings include the Fusion and Escape, as well as the Mercury Milan and Mariner. September is a highly successful month for Ford in all of its markets and segments. Last month, Ford sold 26,016 vehicles. In Europe , its success mostly comes from its Fiesta model. Ford topped the 10 percent market share threshold, selling 152,600 new vehicles. In China , it also wasn’t the hybrids that were the most popular. Ford reported a 79% increase in sales (119,338 units) in China.
Source: 4wheelsnews.Hybrid cars
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