Geneva 2010: New Design for Peugeot: SR1 Concept

Through the Peugeot SR1, the Marque reveals the stylistic design trends for its future models. The concept car embodies the new world of Peugeot, reflected by the new Lion badge which adorns it’s body.

Dynamic, balanced, sensual, with an exclusive high-tech interior, this “dream car” explores and reinterprets the theme of the “Grand Touring Car”. The use of HYbrid4technology allows the Peugeot SR1 to offer an engineering specification in keeping with its styling: 230 kW (313 bhp) with emissions of only 119 g/km of CO2 (0 in electricmode), 4 wheel drive and steering.... for an ideal blend of excitement and efficiency.

Styling that predicts the future

Elegance, purity, dynamism, allure, controlled power… these ideas find their fullest expression with the Peugeot SR1, the dream car par excellence. More than ever, the aesthetic traits of this concept show the general design trends of the Marque’s future products, renewing Peugeot’s strong stylistic identity.
In short, this concept car creates a new design language.

The Peugeot SR1 is a vehicle with timeless, ideal proportions, revisiting the great traditions of grand touring cars of the past: a large bonnet, flowing wings and a very low centre of gravity. The design of the body gives the car a new balance: a sculpted bonnet, sweeping sides and a chiselled rear design. At the side the styling lines merge into the side windows and the front windscreen, emphasising the design of the bonnet.

This overall effect blends easily with the design detailing: the design of the lights and the air intakes, the shape of the door mirrors… these elements merge seamlessly with the vehicle’s carbon “skin”. In parallel, some features (“full LED” internal headlamp functions, radiator grille contour); stand out, as if suspended.

The hard top echoes the feel of this intense, high-tech assembly: It uses preformed profile technology derived from the world of sailing. It blends with the body, creating the illusion of a Coupé. The SR1, however, radiates the same visual strength, with or without the hard top. Finally, the SR1 displays the new Peugeot Lion badge. Redesigned, finely worked and sculpted, it mirrors perfectly the perception of the vehicle as a whole. Overall the Peugeot SR1 concept car gives the impression it has been carved from a solid block of material, monolithic, protective, sculptural and dynamic. At every moment it makes a great play on contrasts: purity and technological sophistication, authenticity and advanced technologies, expressiveness and understatement… making it a car that is quite simply… desirable!

The interior, too, promotes the idea of contrast. While the driver’s seat and all controls are dedicated to out-and-out enjoyment for the driver, the passenger compartment is designed to provide optimum versatility and new sensations for all its occupants. There is room in the vehicle for three people as the third rear seat nestles in the middle, behind the two front seats. Entry to this seat is facilitated by the centre console, which can slide forward to improve access.

The interior ambience blends colours and materials, with strong references to “a past motoring era” combined with “the latest advanced technology”. Inside the vehicle, patinated leather and different grained wood are examples of the use of authentic and natural materials, warm, sensual and charged with history, that blend seamlessly with, “high tech” materials such as nickel and satin-finished chrome.

The construction of the fascia panel, optimised to perfection, gives a visual prominence to certain mechanical components such as the steering column and a number of peripheral controls. Similarly, the instrumentation combines analogue and digital read-outs, giving clear emphasis to every item of information conveyed to the driver. This is the case for instantaneous fuel consumption and vehicle range, displayed on two glass crystal gauges directly in front of the driver.

Another technological innovation is the creation of an exclusive wristwatch, designed in partnership with Bell&Ross®. This timepiece, with milled inserts of solid aluminium, slots perfectly into a dedicated housing on the fascia panel. Every component and every detail has, therefore, benefited from meticulous attention, both in terms of design and manufacture, to guarantee perfection and an unrivalled refinement of perceived quality.

The SR1 concept also blends styles in terms of its technical characteristics. For example, it incorporates HYbrid4 technology, which will be launched in the Peugeot 3008 in 2011. In the SR1, at the front, a 1.6 litre THP petrol engine with a power of 160 kW (218 bhp), is combined with a rear electric motor developing 70 kW (95 bhp). In electric only mode, the car becomes a ZEV (Zero Emission Vehicle), while its combined cycle fuel consumption is only 4.9 litres/100 km or 119 g/km of CO2.

When the two power trains operate simultaneously, the SR1 develops a potential maximum power of 230 kW (313 bhp) and also benefits from 4-wheel drive. Using HYbrid4 technology, which will eventually become available on different models in the Peugeot range, the SR1 concept offers convincing proof that driving pleasure can be combined with environmental friendliness.

The vehicle’s dynamic efficiency is further enhanced by the use of a rigid, lightweight structure comprising of a one-piece body and a tubular chassis onto which are mounted the mechanical components and suspension. Exploiting the best of existing technology to offer road holding worthy of this exceptional concept, the suspension consists of double wishbones with drop links both at the front and the rear. For even greater driving precision, the SR1 benefits from the adoption of 4-wheel steering. The turning angle of the rear wheels is controlled as a function of the vehicle speed, via motorised links on the rear wishbones, giving the vehicle superb agility under all circumstances.

The Peugeot SR1 concept car will be unveiled to the general public at the next Geneva Motor Show, in March.

NAIAS: Regal GS Show Car

Buick looks to the past to ignite a more youthful image.

With an estimated 255 turbocharged horsepower (190 kW), a six-speed manual transmission and an advanced, adaptive all-wheel-drive system, the Buick Regal GS show car is a high-tech, high-performance version of the brand's newest sport sedan. It was introduced at the 2010 North American International Auto Show.

The mechanical elements were developed with the aim of delivering a driving experience that is sporting, confidence-inspiring and refined. It has a performance-oriented drivetrain, a lowered body and lower center of gravity. Exterior and interior cues include two additional vertical front air intakes; large, forged aluminum 20-inch wheels and performance tires; a racing-inspired sport steering wheel and metal pedals. Recaro high-performance front seats feature four-way lumbar support and cushion extensions.

"We designed the Regal GS to explore the appeal of a high-performance variant of the Regal," said Craig Bierley, product marketing director for Buick. "Like the Regal, the Regal GS is based on the award-winning Opel Insignia, and we believe it will reinvigorate Buick's storied Gran Sport legacy."

"The idea behind the Regal GS was taking the production model in a more aggressive direction to appeal to performance enthusiasts," said John Cafaro, Buick design director. "But along with its aggressive stance, there's sophisticated style in the design that complements the driving experience."

Inside, the Regal GS varies from the standard Regal by featuring a completely jet black interior, including the pillars and headliner, sport shifter for the six-speed manual transmission and a suede-covered, flat-bottom steering wheel reminiscent of those used in international racing series. The instrument panel glows ice blue when the driver engages the sport mode of the Interactive Drive Control System (IDCS).

Turbocharged AWD performance

Power for the Regal GS comes from a high-output 2.0L Ecotec turbocharged engine with direct-injection technology. It is based on the engine that will be offered on Regal CXL models later this summer, but the engine and turbocharger are tuned to deliver greater boost pressure in the GS. The output is estimated at 255 horsepower (190 kW) and 295 lb.-ft. of torque (400 Nm).

The engine is mated to a six-speed manual transmission that directs torque to an adaptive all-wheel-drive system calibrated for performance driving. An electronic, limited-slip rear differential helps ensure the engine's power is distributed effectively during cornering.

The high-performance drivetrain is expected to enable the Regal GS to accelerate from 0 to 60 mph in less than 6 seconds. That performance is complemented by a four-wheel-independent suspension, with a unique High Performance Strut (HiPerStrut) design in front. The HiPerStrut system helps reduce torque steer and maintain negative camber during cornering. This improves ultimate grip levels in dry and wet conditions, as well as improves the direct feel of the road, while isolating undesirable feedback. Behind the wheel the driver experiences reduced torque steer, improved grip and increased cornering power, along with crisper handling, steering precision and feedback.

The Regal GS features a high-performance Brembo brake system with 14 x 1.2-inch (355 x 32 mm) cross-drilled rotors; four-piston, high-strength aluminum calipers, and high-performance pads.

The Regal GS is also equipped with Interactive Drive Control System (IDCS) chassis technology (also offered on Regal CXL models with the 2.0L turbo engine). It delivers enhanced vehicle stability and greater driving safety, while also adapting the driving characteristics of the car to the driver's preferences. The driver selects among three operating modes - normal, sport and GS - that change the suspension settings, throttle response and steering sensitivity through the variable-effort steering system.

About Buick

Buick is in the midst of a transformation that started with the Enclave luxury crossover and continues with the completely redesigned LaCrosse luxury sedan and Regal sport sedan. Buick is emerging as a modern, premium brand with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers are planned and will continue to expand Buick's portfolio both in North America and China. More information can be found at www.buick.com.

Cadillac Unlease 5556 HP 2011 CTS-V Coupe

The long awaited companion to Cadillac' s own CTS-V sedan is finally here.  With the debut of the Coupe, the CTS line is complete. 

Cadillac today announced the 2011 CTS-V Coupe, which debuts at the 2010 North American International Auto Show in Detroit. It combines the new CTS Coupe's dramatic design with the 556-horsepower (415-kW) supercharged V-8 engine from the CTS-V sedan. The result is a luxury sports coupe aimed at driving enthusiasts.

"The CTS-V Coupe marries our most potent and sophisticated technology with our most dramatic production design," said Bryan Nesbitt, Cadillac general manager. "This combination of visual and technical attributes is designed to create a very compelling choice for luxury sports car consumers."

The CTS-V Coupe begins production this summer. Its suite of technical and performance elements includes Magnetic Ride Control, racing-bred Brembo brakes and an available automatic transmission with paddle-shift control.

The V-Series Coupe includes a unique grille that doubles the car's air intake volume, an important enabler for its high-performance capabilities. It is also visually identified by a raised center section of the hood that provides clearance for the supercharger, as well as specific front and rear fascias. Like the CTS Coupe, its exhaust is centered inside the rear fascia, but with unique twin outlets. The car rolls on 19-inch cast aluminum wheels, available in either painted or polished finishes, and Michelin Pilot Sport 2 performance tires.

The CTS-V Coupe's rear track is nearly an inch wider than the CTS-V Sport Sedan, adding to the car's aggressive stance and enabling an extra measure of handling capability. The current CTS-V Sport Sedan has quickly established itself among the world's highest performing luxury sedans, becoming the first production four-door on street tires to break the legendary 8-minute barrier at Germany's famed Nurburgring. The new V-Series Coupe's sleeker shape and slightly lower mass ensure a similarly high level of performance.

Inside, the 2+2 cabin combines performance and luxury. A new Saffron interior trim color is offered, with contrasting microfiber seat inserts and stitching on the upper trim areas.

Form follows function

The CTS-V Coupe's design is a clear visual statement of the technical precision and performance intent of the car.

The Coupe has the same wheelbase as the CTS-V Sport Sedan, but its overall height is about two inches (51 mm) lower and its overall length is two inches (51 mm) shorter. The two models share only the instrument panel, console, headlamps, front fenders and grille.

Key design features include:

• Classic hardtop styling, with no conventional B-pillar
• Touch-pad operation for the doors removes the need for conventional door handles
• Faster windshield angle (62.3 degrees) and a nearly horizontal backglass enable an aerodynamic profile
• Signature vertical lighting, highlighted with LED light pipes
• Signature center high-mounted stop lamp functions as a rear spoiler
• Aerodynamic roof-mounted antenna for OnStar and XM Satellite Radio

Supercharged powertrain

The CTS-V Coupe employs the LSA 6.2L supercharged V-8 engine also found on the CTS-V Sport Sedan. Rated at 556 horsepower (415 kW) and 551 lb.-ft. of torque (747 Nm), it is the most powerful engine offered in Cadillac's history and propels the CTS-V Coupe from 0-60 mph in 3.9 seconds.

The LSA engine features an intercooled Eaton supercharger system, premium aluminum-alloy cylinder heads and numerous details designed to ensure it makes its power as quietly and smoothly as possible. The supercharger, for example, has a unique, four-lobe rotor design that enhances quietness while also optimizing the performance parameters of the engine.

A pair of six-speed transmissions is offered in the CTS-V Coupe: a Tremec TR6060 six-speed manual with a dual-disc clutch and a Hydra-Matic 6L90 six-speed automatic with paddle-shift control. Performance Algorithm Shifting is part of the 6L90's programming and provides a performance-oriented shift pattern during sustained high-performance driving. As with many Cadillac models, the driver needs only to slide the shifter into the manual "gate" to put the transmission into that more aggressive mode.

The paddle shift control requires no shift lever movement. Steering wheel thumb controls allow immediate and quick tap up/tap down gear selection.

Magnetic Ride Control

The V-Series reaches elite levels of road-holding performance, but also maintains the poise of a luxury car in "regular" driving conditions. The technical enabler of that dual-mode driving character is Cadillac's landmark Magnetic Ride Control. It is standard on the CTS-V Coupe and is the world's fastest-reacting suspension technology. It uses shocks controlled by advanced magneto-rheological technology, rather than mechanical valves, to greatly accelerate response time and precision.

Electronic sensors at all four wheels literally "read the road" every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions. This is of particular benefit for a high-performance car because it helps keep the car very composed during hard cornering, acceleration, braking and other dynamic maneuvers.

The Magnetic Ride shocks also enable a broader range of damping control to optimize the ride and handling for all driving conditions. In the CTS-V Coupe, an extra measure of control is offered, with two selectable modes (Tour and Sport), enabling the driver to tailor the suspension for grand touring or more spirited performance driving.

Braking and tire systems

CTS-V includes sophisticated braking and tire systems, in partnership with two companies renowned for high-performance technology: Brembo and Michelin. Brembo brakes are at all four corners and include powerful, six-piston calipers in the front and four-piston calipers in the rear.

Slotted and vented rotors enable strong initial braking force while optimizing heat resistance and eliminating fade. The brake rotors from Brembo employ a "dual-cast" technology that combines cast iron and aluminum, resulting in excellent performance and weight reduction. CTS-V also includes an electric parking brake, enabling more legroom for the driver, key for high-performance driving.

Michelin partnered with Cadillac engineers to develop its acclaimed Pilot Sport PS2 summer tire for CTS-V and its exclusive 19-inch alloy wheels. The tires support high levels of grip in track conditions, while also affording good performance on the road.

Interior amenities

Recaro performance driving seats are optional in the CTS-V Coupe and provide excellent support for spirited driving. These 14-way adjustable performance seats include pneumatic bolster controls in the seat cushions and backrests.

The CTS-V Coupe also includes an exclusive new Saffron color option for the interior, providing a contrasting color accent carried on the seat inserts, as well as the stitching, which highlights the craftsmanship of the instrument panel, center console, door trim and seats.

The steering wheel, seat inserts and shifter are covered in microfiber, providing the luxurious character of suede without suede's inherent drawbacks of difficult care and moisture sensitivity. These accents are standard, elegant to the touch and help support high-performance driving.

The car's integrated center stack is trimmed in Obsidian black material that is also applied to the center console and door trim. Just like every CTS, the V-Series includes a hand-stitched instrument panel, door trim and center console. Leading-edge infotainment features extend to the V-Series. They include a 40-gigabyte hard drive, advanced navigation system with a deployable screen and Bose digital surround audio, as well as factory-installed Bluetooth phone integration, all standard features on the V-Series.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. More information on Cadillac can be found at media.cadillac.com.

SOURCE General Motors

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GMC Acadia Denali Revealed

Today GMC unveiled the 2011 Acadia Denali in Detroit. The first Denali was launched in 1999 on the Yukon brand and helped define the luxury SUV segment. With nearly half of all Yukon sales being Denali models, expanding the Denali line to include the Acadia was a logical extension. Acadia Denali will provide GMC customers with all the amenities the Denali is known for in a fuel-efficient crossover. “The GMC Denali models have come to stand for luxury and exclusivity, and that’s just what customers will get in the new Acadia Denali,” said Lisa Hutchinson, GMC product marketing director. “The decision to develop an Acadia Denali was made quickly within the new GM in response to customer and dealer demand for a Denali version ever since the launch and success of the Acadia.” The Acadia launched in 2007 as the first crossover from GMC, with segment-leading fuel economy and innovative features. An exclusive SmartSlide System allows easy access to an adult-sized third row with available seven- or eight- passenger seating configurations. Fold-flat second- and third-row seats allow flexible passenger and cargo configurations of thebest-in-class interior space. Acadia’s refined styling, impressive fuel efficiency, and confidence-inspiring safety features made it an immediate success and ideal platform to build upon for a Denali model. The 2011 Acadia Denali goes on sale in the third quarter of 2010. It is available in both front-wheel drive and all-wheel drive models, as well as seven- and eight-passenger configurations. The standard 3.6L direct injected V-6 contributes to an EPA highway rating of 24 mpg with FWD models. The Acadia Denali will stand out with its signature Denali design cues highlighted by the mono-color exterior and chrome honeycomb grille, a feature on all GMC Denali models. It also wears a number of specific exterior design cues, including: Unique lower front and rear fascias High-intensity discharge headlamps Body-color lower cladding and rocker moldings Body-color rear fascia and fender flares Unique body-side moldings with chrome accents and Denali badges Dual chrome exhaust tips Further distinction comes with 20-inch, two-tone chrome-clad wheels. The six-spoke wheels feature black chrome spoke inserts set against bright chrome. The Acadia Denali is offered in five exterior colors: Quicksilver Metallic, Summit White, Carbon Black, Red Jewel Tintcoat and White Diamond Tricoat. Luxury amenities Acadia Denali delivers all the luxury and refinement that are hallmarks of the Denali line. It includes a number of exclusive design, comfort and convenience features including: Premium acoustics - laminated glass, triple door seals, and liquid applied sound deadeners Perforated leather seats with matching leather door panel trim Heated and cooled driver and passenger seats Leather-wrapped steering wheel with mahogany wood inserts Complementary wood grain finish on the instrument panel and center stack Enhanced accent lighting in the footwells Chrome, lighted sill plates with the Denali logo Dual SkyScape sunroof system, with sliding front sunroof and fixed rear section Head-up display (HUD) Additional content includes: Tri-zone automatic climate control Navigation system including XM NavTraffic (available) Bluetooth connectivity OnStar Rear-seat DVD entertainment system, with roof-mounted flip-down screen (available) Premium audio system with USB port and Bose 10-speaker sound system XM Satellite Radio Rearview camera system Eight-way power-adjustable driver’s seat with memory Remote vehicle start GMC capability Acadia Denali is powered by a 3.6L direct injection V-6 engine with VVT that optimizes performance and fuel economy, while also reducing emissions – including a 25-percent reduction in cold-start emissions. Engine performance is enhanced by the advanced six-speed automatic transmission. The maximum towing capacity is a class-leading 5,200 pounds (2,364 kg). A long, 118.9-inch (3,021 mm) wheelbase and wide 67.28-inch (1,709 mm) front/rear tracks give it a lower center of gravity and enable smooth, stable ride and handling for driving comfort. Independent front and rear suspensions enhance smoothness and deliver a more responsive driving experience. The front suspension features a MacPherson strut design, with a direct-acting stabilizer bar and aluminum knuckles, while the rear suspension uses a compact, state-of-the-art linked “H” design. Isolated mounting points help reduce noise and vibration. The suspension is tuned specifically for the Acadia Denali’s 20-inch wheels and the available AWD system enhances dry-road handling and provides increased traction on wet, snow and ice-covered roads. Four-wheel disc brakes with ABS are standard, as are the following features: StabiliTrak electronic stability control system with rollover mitigation technology Traction control system Tire pressure monitoring system Acadia Denali is covered by GM’s five-year/100,000-mile Powertrain Warranty and three-year/36,000-mile Bumper-to-Bumper warranty – the best coverage in America.

Chevy Volt Will Connect To Blackberry And iPhone Apps

Taken from GM-Volt.com


It is GM’s intention to make the Chevy Volt a very wired and connected high-tech car.

We have already known that charging will be programmable at least from the dash.  Driverswill be able to set the car to charge, for example, after midnight to take advantage of lower utility rates.  Another powerful set of real-time connected features will stem from OnStar system which is expected to be able to download to the car, among many other things, electricity rates from utility companies.  Nissan has previously announced their plan to make an iPod app that drivers could use to turn on or off their car’s charging and get text messages from their car.

GM it turns out has similar plans too.

Brent Dewar was the VP of Chevrolet when he showed a few flashy slides at the LA Auto Show last week while presenting the  the Volt and US Cruze, and the Volt’s paint color winner.  Yesterday Brent was removed from his position by the axe-weilidng Ed Whitacre just 5 months after taking it from Ed Peper.  Dewar will “retire” as of April 1 2010 and is being replaced by Jim Campbell.  Anyway, I digress.  Dewar had quickly flashed a slide across the screen revealing GM’s intention to develop mobile phone applications for controlling and interacting with the Volt. I captured the image and it is posted above.

GM sources have indicated that there will be applications at least for the iPod and the Blackberry.  These will soon be unveiled along with their potential functions.  Besides controlling when to charge the car, I could see these applications receiving signals from the car as well, indicating when charging is completed and if the driver forgot to plug it in at some time interval after arriving home.  Having forgotten to plug in my MINI E several times, I can assure you this function will be useful.

What functions would you like to see in a Volt mobile phone application? We might just have a chance to influence it.

GM-Volt: Chevy Volt Electric Car Site

Ward's Announces 10 Best Engines Awards for 2010

Engines employing new technologies to deliver both fuel economy and performance dominate North America's only engine award program

Ward's 10 Best Engines, North America's only award program honoring engine excellence, have been announced for 2010. The list symbolizes the auto industry's swift movement toward downsized engines to attract consumers who now are making fuel efficiency a top priority.

Highlights: Two turbodiesels (one each from BMW AG and Volkswagen AG) and two hybrid-electric vehicles (from Ford Motor Co. and Toyota Motor Corp.) made this year's list by achieving fuel economy of nearly 40 mpg (5.8 L/100 km) in the VW Jetta SportWagen TDI and up to 55 mpg (4.2 L/100 km) in the Toyota Prius in real-world driving.

This year's winners and the applications tested:

• 2.0L TFSI Turbocharged DOHC I-4 (Audi A4)
• 3.0L TFSI Supercharged DOHC V-6 (Audi S4)
• 3.0L DOHC I-6 Turbodiesel (BMW 335d)
• 2.5L DOHC I-4 Hybrid (Ford Fusion Hybrid)
• 3.5L EcoBoost Turbocharged DOHC V-6 (Ford Taurus SHO)
• 2.4L Ecotec DOHC I-4 (Chevrolet Equinox)
• 4.6L Tau DOHC V-8 (Hyundai Genesis)
• 2.5L Turbocharged DOHC H-4 (Subaru Legacy 2.5GT)
• 1.8L DOHC I-4 Hybrid (Toyota Prius)
• 2.0L SOHC I-4 Turbodiesel (Volkswagen Jetta SportWagen TDI)

"This year's list embodies how the industry is responding to demands for higher fuel economy and lower emissions without shortchanging performance," Ward's AutoWorld Editor-in-Chief Drew Winter said. "Auto makers are using innovative designs and advanced technology to boost horsepower and torque while downsizing engines and increasing efficiency."

To be eligible for the competition, each engine must be available in a regular-production U.S.-specification model on sale no later than first-quarter 2010, in a vehicle priced no more than $54,000, a price cap indexed to the average cost of a new vehicle.

Throughout October and November, six editors of Ward's Automotive Group tested 34 vehicles from 13 auto makers in their normal driving cycles in metro Detroit. They scored each engine based on horsepower, torque, refinement, technical relevance and comparative data. Each engine was evaluated because it was all-new, offered significant technology upgrades or was a returning winner from last year.

The awards will be presented at a Jan. 13 ceremony in Detroit during the North American International Auto Show. A full story on the Ward's 10 Best Engines is now available on Wardsauto.com.

Ward's Automotive Group is a world-leading provider of auto industry news, data and analysis, having served the industry's information needs for nearly 80 years. Ward's AutoWorld is a monthly magazine serving more than 68,000 automotive professionals. The twice-monthly newsletter Ward's Engine & Vehicle Technology Update provides analysis of engineering advancements and technical issues. WardsAuto.com is an online subscription service delivering virtually all the industry news, data and analysis compiled by Ward's Automotive Group, the world's leader in automotive industry information. A Southfield, MI - based division of Penton Media, Inc., Ward's Automotive Group also publishes the weekly industry newsletter Ward's Automotive Reports, the monthly magazine Ward's Dealer Business, and offers a wealth of other automotive information services including reference annuals, online databases, and customized data reports.

Remote Start And Heated Steering Wheel From Ford

READY FOR WINTER? FORD ADDS NEW REMOTE START FEATURE, HEATED STEERING WHEEL TO WARM CUSTOMERS

* Ford responds to customers' desire for warmth in colder months with new factory-installed remote start system and heated steering wheel for the 2011 model year
* Ford's remote start system, when combined with automatic climate control, will gauge the temperature and quickly achieve a comfortable cabin environment. Heating, heated seats and defrost activate on colder days; air conditioning, cooled seats kick in when the weather is warm
* Ford engineers calculate that using a remote start system could help reduce hydrocarbon, CO and nitrogen oxides emissions by up to 75 percent, since it preheats the catalyst on cold starts (where up to 95 percent of emissions typically occur), prior to those first few accelerations 
* Ford's remote start factory option quickly will be offered across the entire Ford, Lincoln and Mercury lineup after launching on the 2011 Ford Super Duty next spring; the heated steering wheel option debuts on the 2011 Lincoln MKX

DEARBORN, Mich., Dec. 3, 2009 – Ford, responding to increasing consumer demand, is heating up its vehicle lineup with winter-weather options including a factory-installed remote start system and heated steering wheel. 

The remote start system will debut on the 2011 Ford Super Duty next spring and eventually will be offered across the Ford, Lincoln and Mercury lineup. Also next year, Lincoln will begin offering customers a heated steering wheel option, which will be available first on the new 2011 Lincoln MKX. 

Ford has been offering a dealer-installed remote start kit since the late 1990s that has proven popular with customers. The kits rank as one of the top three Genuine Ford Accessories sold nationally for the past five years. In the past year, sales have increased 40 percent since Ford started installing the dealer remote starter kits at modification centers located near assembly plants.

The new factory option comes in response to strong customer demand. A recent J.D. Power Emerging Technology Study found 90 percent of customers would prefer remote start systems be factory-installed.

"What was once a feature only available on luxury cars or in the aftermarket is now becoming a factory-installed option for Ford customers," said Michael Kan, research and development engineer with Ford Customer Service Division (FCSD). "Customers want the peace of mind that comes with a factory-installed option; now Ford is meeting this demand with a high-quality, affordable solution."

The new factory-installed remote start, when integrated with the available automatic climate control system, measures the temperature and quickly creates a comfortable atmosphere with heating or air conditioning, heated or cooled front seats, and the front and rear defroster if needed.

"When you jump in a Ford car or truck, no matter the weather, it's ready to go," said Lisa Boran, a technical expert with Ford Body and Security Electronics. "We've been able to integrate these two features to improve upon the traditional remote start system." 

Improved emissions performance
Customers can also feel good about their decision to preheat or precook their ride, says Ford powertrain engineers and emission experts. Although remote start systems have been given a bad emissions rap in the past, it's not true that leaving a car at idle pumps more hydrocarbons, CO and nitrogen oxides into the air.

John Shanahan, manager, Ford Powertrain Feature Calibration, explains: "The vast majority of a vehicle's emissions are made during the drive-away after the car is started. Once the catalyst is warmed up, it will convert up to 99 percent of the engine-out emissions into less harmful gases. With remote start, along with getting the passenger compartment comfortable, you're warming the catalyst while the vehicle is in neutral with lighter loads on the engine. We employ engine control features that maximize the catalyst warm-up, even if the engine is only idling. This will result in a more active catalyst when you drive away."

That warmed-up catalyst can represent up to a 75 percent emissions reduction, depending on how cool the catalyst is and how hard the driver accelerates those first few times after a typical engine start.

Hot wheels
The heated steering wheel option coming to the Lincoln lineup is also about responding to customer needs, said Cole Buccafurri, Ford's feature and branding manager. "Market research told us that a heated steering wheel was something our target Lincoln customer was definitely interested in," he noted. 

Throw aside the market research, the biological fact is that the human body functions better when it's warm. The body's initial response to cold is to preserve heat by reducing the blood flow to the hands and feet. For those who live in a winter-weather area, it's that familiar tingle or numbness felt when hands and feet start getting cold.

That reduced blood supply equates to reduced dexterity in the fingers and hands, for example, which can hinder performance of simple tasks, such as screwing in a light bulb, opening a door or steering a vehicle out of a tight parking spot. A warm interior and a toasty steering wheel may also eliminate the need for heavy gloves while driving, which can further reduce tactile sensitivity and dexterity.

Warm my ride
Ford currently offers two dealer-installed remote start options: a one-way system, which will remotely start the vehicle from a key fob from up to 1,000 feet away; and a two-way, bidirectional option, in which the vehicle transmits a signal back to the fob verifying the start-up.
Launching later this month is an optional system that's compatible with the Intelligent Access with Push Button Start system available on the 2010 Ford Taurus and Lincoln MKS, soon followed by the factory-installed system.

The 2011 Lincoln MKX will be first to offer the heated steering wheel option, and when combined with the factory-installed remote start system, it will also activate the heat on the steering wheel for that warm-to-the-touch winter morning welcome. 

"Ford's vehicles are constantly becoming more advanced," said FCSD's Kan. "So we're always adapting and changing our product to keep up."